We could see it coming…back in March of 2017, one of our first blog posts was about Ancestry.com’s new tool “We’re Related” (We’re Related app is a lot less frivolous than it first appears). It was a bit of a “hot take” about how it was less silly than it seemed and how it could be very powerful if it’s expanded to a tool that is predictive of your matches.

We’re Related is making suppositions based (apparently) on an algorithm that can draw the line between what you know, and what it guesses is true, to build a potential line for you. If this technology is ever leveraged against some of my brick walls instead a gimmick like linking me to Blake Shelton, Ancestry might really be on to something.

Before we take any victory laps…we have to admit, we were incredibly naive. We never guessed that Ancestry would take this powerful technology and use it to take it’s worst, most frustrating feature, and make it much more dangerous.

The new feature is the “Potential Father/Mother” suggestion, and I’m going to let Carolynn ni Lochlainn detail all the challenges of this new tool, and the risks, in her SPOT ON “From Paper to People” Podcast #27 (From Paper to People: What I Hate About New). Please listen, but her upshot is that this feature is an easy way for those new to genealogy to quickly build out their trees, and the tool forces you to create the ancestor without any sources attached.

One of the biggest drawbacks of Ancestry is the Public Trees that are so often inaccurate, and are often built solely on other people’s unsourced trees. Now, it’s a certainty that these trees are going to start to mushroom, and by design have NO citations attached to the new ancestor.

Ever wonder why Ancestry has delivered even more accurate admixture and even prettier graphs, but none of the tools needed to do serious genealogical research? It’s because there’s no additional revenue from genealogical tools.

The good news is that we as serious users can avoid the downfalls, and use the predictive part of this feature to do the research for us, but we must immediately attach the citations to any newly added ancestor. We, as a community, can also make sure we NEVER use a Member Tree to support a fact. You can link the Member Tree ancestor to yours, but make sure all facts are unselected before you link them. They will see your additional work, and you them, but you will not perpetuate their unsourced facts.

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But, Ancestry.com isn’t packed full of serious hobbyists/professionals and “Potential Parent” is going to take the problem of Member Trees and make it explode it beyond what we could have imagined. At some point, the tree feature in Ancestry is going to be unusable. Ancestry.com will continue to be a great source of primary research, but it will be nothing more than a data repository for those of us who are serious about this work.

And, back to our naivety…the most frustrating thing is that we should have known better. Again, going back to our vaults, we saw right away that AncestryDNA is here to support genealogy ONLY because it’s a good way to gather DNA tests (Dancing with the Devil: The Tradeoffs of Modern Genealogical Research). Once Ancestry realized that pushing pretty graphs and “ethnicity” was the best way to sell more tests, they pivoted and met their true goal with these tests: the largest DNA database that will generate a tremendous amount of revenue from drug companies, etc. who can leverage your tests to understand how their drugs might work. Ancestry now (or soon will) make more money from monetizing your DNA than it does from supporting our genealogical work.

Ever wonder why Ancestry has delivered even more accurate admixture and even prettier graphs, but none of the tools needed to do serious genealogical research? It’s because there’s no additional revenue from genealogical tools, but putting more effort into the graphs will drive more people to test, which will grow the database, and grow the revenue stream.

As a community we have to get ready to accept that Ancestry is not a partner in our work, and is not in business to support us or our needs. They exist to generate revenue, and as long as that interest and ours intersect, we’re good, but as they make more money from other streams they are going to sacrifice our needs to focus on revenue. You’re already seeing that with things like “Potential Parents”, more admixture, and their new collections consisting of public records gathered at great expense by groups like Reclaim The Records and putting them behind the paywall.

The genealogy features of Ancestry are still there, for now, but the bad Member Trees we suffer through today are likely going to be remembered as the golden age of online genealogy research.