[One quick note: As always, we receive no financial benefit or consideration for any product or service we review/recommend/discuss here. Everything we discuss is our opinion alone, and we talk about it because we use it.]
Ancestry has recently made a major update to their Ethnicity estimates, and combing how their notion of “ethnicity” changes with the cultural wariness of the “accuracy” of consumer DNA tests makes one thing clear: as a community of serious researchers, we need to be the voice of reason when it comes ethnicity/genetic admixture and call it out for dubiously valuable, largely inaccurate parlor trick that it is.
Here’s why we say that:
Ethnicity cannot be tested for. Ever.
Ethnicity is a social construct. Period. If we look at any test, any genealogical tree or other determination it will not build a social link to ones ancestral background. Using his father as an example, despite being able to trace 12.5% of my 3xGGP to Ireland, and despite Ancestry’s admixture pointing to an Irish background, I am not Irish. I visited Ireland as an American…a very obvious American. As will Michael when he visits. Nor will he be mistaken for Beninian when we visit Benin. We are Americans, all with European ancestors, some with African ancestors as well, but even with a perfect admixture that could pinpoint our ethnic ancestors exactly…we’re still not German, or Cameroonian, or English/Irish, etc. You can’t scientifically test for it, and DNA gives you no indication of how someone identifies ethnically. And that’s important, because Ethnicity is only about how someone identifies themselves and/or how others identify them…it’s not based on a gene. Neither is race, but that’s another rant for another day.
We need to voice a supportable, honest, accurate narrative of what commercial DNA is, and what’s valuable in it, to drive continued testing. A narrative that will continue after the “ethnicity” emperor is shown to have no clothes.
all of the major providers target who your genetic ancestors were 800-1000 years ago. Even those of us with great trees rarely go back to 1000-1200 AD…and we doubt there would be much value in anyone researching our 28th great grandparents
It’s not honest
All DNA testing companies, especially 23andMe and Ancestry, are for-profit enterprises that have a strong incentive to grow their number of DNA tests. The larger the test database, the more money the companies charge to sell access to your data. This isn’t to say they are selling personally identifiable data, the data is largely de-identified and aggregated, but it’s YOUR data…and it’s very, very valuable. 23andMe survives almost entirely on the revenue generated from your data, and it’s likely Ancestry is generating a large amount of their revenue from your DNA data as well. And no one’s advertising “come test with us, we are selling to great causes like Michael J. Fox Foundation” [23andMe], they are basing their sales pitch on the shiny bauble that gets the tests in the door: Ethnicity and pretty graphs. The more we play into the ethnicity pitch, the less credibility we’ll have when the public learns ethnicity is a sham.
It’s not a genealogical tool
Ethnicity (as determined by genetic admixture), has almost no genealogical or family history value, and the results will never break a brick wall or significantly add to your family’s stories. First, all of the major providers target who your genetic ancestors were 800-1000 years ago. Even those of us with great trees rarely go back to 1000-1200 AD…and we doubt there would be much value in anyone researching our 28th great grandparents. We have over 1 million 18th GGP’s. Admixture doesn’t rank even among the top 20 tools we use to build our trees, and it doesn’t deliver us any value.


It’s not accurate, and it’s not scientific
The biggest red flag from Ancestry’s last update was this: in 2018 they increased the reference samples from 3,000 tests to 16,000. Today they are using just over 56,000 samples. They have literally spent the last decade selling “ethnicity” to the general public as a great reason to build Ancestry’s test database, even though the entire house of cards was built on as little as 3,000 reference samples. Even at 56,000 total samples, some of their localities have just a handful: Ireland has 794, Korea is 280, and Nigeria is 569. There is little statistically valid data that be gleaned from a handful of total samples as they relate to our genetic ancestors 1000 years ago. Again, we each had MILLIONS of ancestors 30 generations ago…and to use this few samples to map “all” genetic admixtures just demonstrates the shoddy science that underpins this process. Even as Ancestry has grown to 56,000 samples, it’s a ridiculously small sample…assuming those samples were each perfectly tied to a region/culture 1000 years ago. “Ethnicity” is just enough science to seem valid enough to be scientific…and just scientific enough to justify the pretty graphs that facilitate the selling of more tests.
It’s hurting genealogy, and it will ultimately turn the public off of genetic DNA testing
YouTube is rife with videos of the general public discussing their “inaccurate” DNA tests, with the testee going into great detail about how they know their Ethnicity and when they see something they don’t expect the test must be wrong. There are now new discussions everywhere with people questioning the entire testing process when the “results” can be changed so dramatically by a change by Ancestry. Ancestry is aware of the strain this update is having on the general public, and we can see the efforts they’re making to try and calm people as they go through the update. There are explanations, surveys, etc. to try and make sure the public doesn’t freak out about these changes. It’s all just adding more weight to the idea that these tests aren’t accurate/reliable. Since the entire business case for the public taking these tests has been “ethnicity”, once that’s being exposed as the subjective “art” that it is, the reason people are testing will be questioned. We will hit a tipping point where our relatives are going to think of DNA testing as a “scam” that’s of no value/dangerous, and it’s going to make the process of getting tests that much harder.
So, what can we do? What impact can we have? Honestly, not much…at least not immediately. But, as the people serious about genealogy we can start being the voice of reason and begin to lay out a better justification for why the public should test, even if the focus of the commercial testing companies is only on adding more samples to their databases. If the thought-leaders and respected voices in the communities turn their back on genetic admixture, that will eventually drive the discussion.
To that end, here’s our suggestions:
- Stop discussing “ethnicity” as a testable value – Push back on this basic premise and start to educate the public on why DNA tests have no value as it relates to how they identify ethnically.
- Don’t give genetic admixture a place at the table – We should no more engage in admixture as a point of genealogical value as we phrenology. They both sound scientific, and their proponents would like them to be seen as science, but neither are science. Even making an anti-admixture discussion elevates it to a “con” in a pro vs. con debate. We need to stop engaging in a debate of equal positions with admixture.
- Develop other reasons the general public, and our relatives, should submit tests – The tens of millions of tests in various databases have a HUGE value to the genealogical community, and we all benefit as more tests are added. We need to voice a supportable, honest, accurate narrative to drive continued testing…one that will continue after the “Ethnicity” emperor is shown to have no clothes.
- Be honest with our relatives as they test and help them, and the general public, understand how these tests play into the for-profit world – Those who take tests aren’t purchasing a product, they are the product. 23andMe and Ancestry needs those tests to make a profit, and it’s the only reason why they offer these tests. Let’s discuss that, and what we get in return, to level set everyone’s expectations. If we don’t set these expectations, some scandal will do it for us, and when negative public opinion sets in, we likely will lose the value of having non-experts testing. All genealogy is a trade off of what you’d like to get from the research and what the people providing their services want to get from your research (see our piece Dancing with the Devil: The Tradeoffs of Modern Genealogical Research), so let’s be honest with those who trust us.
Bottom line is that we can see how the reality of DNA testing doesn’t match the perception of the testing public, and all eggs are in the “ethnicity” basket. As that basket starts to fray, we can either be a part of the rational message that keeps this testing world moving forward, or we can be reactive and wish we could go back to the “good old days” when people were testing without us having to fight for each one.










